178 Lafayette Road, Seabrook, New Hampshire 03874, United States
About Us
Equal Parts Emotional Support Humans and Unsolicited Dog Impressions—Welcome to Low-Stress Grooming
We’re really glad you’re here.
Hi, I'm Alyssa – Founder & Wellness-Focused Pet Stylist
With over 13 years in the pet care and grooming industry, I’ve had the privilege of working with many breeds of dogs & cats, blending behavior knowledge, skin and coat care, and low-stress handling to create a personalized, safe experience for every pet. I’m trained to spot subtle health changes like lumps, ear infections, or skin flare-ups—and often catch things pet parents might miss during day-to-day snuggles.
Though I started as a self-taught groomer, I’ve built my career through hands-on experience, continued education, and mentorship from some of the industry’s best. I specialize in teddy bear clips, modified breed trims, and double-coated breeds, and I’m currently expanding into Asian fusion styling. For me, grooming is equal parts precision, creativity, and connection.
As a Fear Free Certified Professional and AKC S.A.F.E. Groomer, I don’t believe in rushed, one-size-fits-all grooming. My goal is always to meet pets where they are, build trust, and help them feel secure. My background in vet-adjacent care allows me to safely and confidently groom pets with medical needs or mobility challenges. I’m trained in SC and IM injections—not something I perform in the salon, but a skill that’s deepened my understanding of animal handling, pain sensitivity, and safe restraint. I’m experienced in working with arthritic, geriatric, or previously injured pets; using low-stress positioning for mobility-limited animals; and providing safe lifting and support for those with joint or spinal concerns. I also handle seizure-prone or medicated dogs with calm, steady care—always prioritizing their comfort and emotional well-being throughout the grooming process.
Outside the salon, I’m outnumbered by two poodles, a doodle and two small children who double as full-time chaos coordinators. They don’t make many salon appearances (you’re welcome), but they’re at the heart of my stories—and the reason behind everything I do.
Meet Chey - Receptionist & Stylist Assistant
Chey is the warm welcome behind the desk and the calm, encouraging presence your pets didn’t know they needed. Affectionately nicknamed Cookie Pockets to our four-legged clients, she’s rarely without a treat (or three) tucked away, ready to win over even the most skeptical dogs.
She’s Pet CPR & First Aid Certified and currently completing her AKC S.A.F.E. Salon Handling course. As she sharpens her skills in behavior cues and coat health, she’s also learning the quirks and comforts that make each of your pets unique.
At home, she’s dog mom to a loyal German shepherd named Pandora, a proud parent of three grown children, and a very smitten grandmother to sweet Adelaide—the name that led her straight to us. We’re pretty sure it was meant to be.
